Given full creative autonomy for motorsports royalty invoked something truly special for the world premiere of McLaren's flagship 750s.
Software
Blender
2019
Year
Volkswagen
When you experience the exquisite magic of McLaren first hand, you fully understand and appreciate the brilliance of their beautiful machines. This piece attempts to touch on that raw visceral emotion of astonishment, power, and magnificence.
Racing
Method
Every frame of this video was curated with intention and a goal to overwhelm all your senses with ingenuity and wonderment.
Details
Information
Highlighting hi-res hero imagery of this masterpiece, an absolute stunning piece of engineering.
Inspiration
Details
A very important visual component to this piece was finding a way to blend the world of CGI with abstract design. Evolving this visual design language was extremely rewarding and ended up being a key focal point of the final piece.
CGI
Details
We endeavored to match the high level and quality in our digital medium that McLaren devotes to their machines.
All
Details
Special Thanks
To the VW Exterior Design Team in Wolfsburg under teamleadership Felippe Montoya and Marco Pavone. Special thanks to the Clay team an best modeler Poncho!
